Introducing the Modern Craft Project

Traditional craftsmanship has always been about passing expertise and skills down from one generation to the next. But it is only when tradition meets inspiration that something truly new is born – like Ketel One vodka. The product of 300 years of family expertise and one individual’s creative vision, Ketel One is the embodiment of modern craft.

Trends pass but real quality is timeless. 

The most impressive way to stand out is being true to yourself and your craft. Ketel One recognises this and to celebrate, is calling on all modern craftsmen in Australia to put their talent to the test and show how they make the world a more interesting, fun and surprising place. 

Introducing the Ketel One Modern Craft Project

Ketel One is on a quest to find contemporary craftsmen who bring traditional skills into the modern day. Our panel of experts are looking for modern craftsmen who want to take their work, their careers, themselves further and show how they do one thing well. People keen to establish a legacy of their own. With recognition on a global level and $100,000 for one modern craftsman up for grabs the Modern Craft Project really will be life-changing.

So what is next? Well, if you are a modern craftsperson and you would like to be involved, take a look at the entry page. For everyone and anyone else, keep an eye on the site for news and to discover the stories behind the people and the work. 

The Modern Craft Project Expert Panel

Ketel One has joined forces with three experts who live and breathe modern craft: Nick Palumbo of Gelato Messina, Lucy Folk of Lucy Folk Jewellery and Christian Condo of the Modern Motor Cycle Company.  

Hand picked to sit alongside 11th generation distiller of the Nolet family, Bob Nolet, they will ultimately decide who walks away with the Ketel One Legacy.

Discover more about each expert 

 

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Read the Ketel One Story

Read the Ketel One Story

Discover how one man’s vision and craft turned 300 years of distilling tradition into a contemporary vodka enjoyed all over the world.

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The Work

The Work

Take a look at the extraordinary entries into our Modern Craft Project, and the stories behind them.

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A Modern Craftsman Defined

A Modern Craftsman Defined

Is it the materials they use? Is it their skill? Is it their creative vision? Find out what we believe to be the essential qualities of a modern craftsman. 

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