Ketel One Legacy

Ketel One Legacy 

“A desire to leave a mark upon the world is part of human nature.  Some people achieve this through their children, others through their work or art, a business or an altruistic act. Having grown up in and around our family distillery, I am deeply aware of the importance of creating a legacy.  Our family values live on in the quality of the vodka we produce – and it’s something I am confident will continue for many generations to come.” 

(The Nolet Family)

With Ketel One now enjoyed by discerning drinkers the world over, we created the Modern Craft Project to celebrate our commitment to modern craft. Our aim is to share shining examples of modern craft with a wider audience and support modern craftsmen through the innovative Ketel One Legacy.

How it works

From tailors to carpenters, bartenders to surfboard designers and every modern craftsperson in between, we want you! Inspired to take part? Interested in global exposure and a chance to win the $100,000 Ketel One Legacy prize fund? The first step is to complete an entry form, including images and/or film from your portfolio that show how you blend modernity and heritage.

From all the entries, our local panel will choose a shortlist of 10 modern craftspeople - the 10 people who best put a contemporary spin on a traditional craft. The mantle will then be handed over to the public vote before our experts then have the deciding vote.

A modern craftsman defined

A modern craftsman defined

"A man or woman that utilises ergonomic tools, meticulous, slow and sure disciplines and traditional techniques but employing, say, modern materials and a contemporary sensibility. The expertise of his hand, the keen-ness of his eye and his attention to detail is subtly evident in every piece of work.”

(Simon Mills - Wallpaper* Bespoke Editor)

A modern craftsman is someone who builds upon the past to create something unmistakably contemporary. Someone who wants to push their work and their craft further and establish a legacy of their own.

“Every idea owes a debt to those that went before it. The modern craftsman’s genius is in making his work feel truly new.”

(The Nolet Family)

He or she may innovate with contemporary materials or harness new technology. They might have the ability to develop work commercially without compromising its authenticity. They could inspire us to look at a traditional craft with fresh eyes. Whatever it is, their work will be a unique, contemporary and creative take on more traditional techniques.

The path to the Ketel One Legacy

Our 10 shortlisted finalists can look forward to fantastic global exposure and recognition from the international creative community. From online support to being showcased in the Ketel One Bar Tour Exhibit, the level of exposure is huge.

There is also a coveted place in our online Modern Craft Directory – a unique go-to guide for people, galleries, groups and corporations looking for contemporary craftsmen to work with.

It's a huge achievement to make it onto the shortlist - and we want you to let everyone know. Please spread the word online and get people voting for you

Recipients of the Ketel One Legacy

Only one person can be awarded the $100,000 Ketel One Legacy, designed to help them pursue their passion and devote new energy to their craft

How are entrants selected?

Entries are open from the 26th of October until December 31st. Our national expert panel will then use their professional and aesthetic judgment to shortlist 20 entrants as explained in the terms and conditions.

With the shortlist in place we will take feedback from the global creative community in the form of votes, comments and discussions. After this, the global panel will sit and choose the beneficiaries of the Ketel One Legacy based on the following criteria:

  • Proven skills in the chosen craft and quality of past work and portfolio (25%)
  • Work that showcases modern craftsmanship (25%)
  • The creative vision for putting the Ketel One Legacy to good use (35%)
  • Outcome of the online public vote (15%)

Please see the full terms and conditions for more details about how the entrants will be selected.

Meet the global panel

Bob Nolet
Bob Nolet
Ketel One™ vodka, 11th Generation Distiller and Executive Vice President, Nolet Distillery

Some of Bob Nolet’s earliest memories are of the 19th century Distilleerketel #1 (Ketel is derived from Distilleerketel # 1, a Dutch word meaning pot still). At weekends he used to accompany his father into work, and marvel at the fire, heat and light that radiated from the copper pot still.  Since then, his passion for the creation of Ketel One vodka has only intensified.

An entrepreneur at heart with an expertise in economics and marketing to match, Bob Nolet went on to learn the family business from ground level up. Today, he is described as the true soul of the brand, responsible for the family distillery and ensuring that quality precedes all else.

Tony Chambers
Tony Chambers
Editor-in-Chief Wallpaper* Magazine 

Tony Chambers has been Editor-in-Chief of Wallpaper* since 2007, after joining the magazine as Creative Director in January 2003.  Whilst at Wallpaper*, Tony has overseen a highly respected re-design of the magazine, which has seen it attracting some of the world’s most exciting and talented photographers and illustrators to contribute. 

Prior to Wallpaper*, he had been Art Director at Condé Nast’s flagship male lifestyle title, British GQ Magazine for six years. During that period he also acted as a creative consultant on other International Condé Nast titles.  Before this, Tony was Art Editor of The Sunday Times Magazine. 

Tony has twice received the title Art Director of the Year at the prestigious Periodical Publishers Association Awards. He picked up the award for New Editor of the Year by the British Society of Magazine Editors in 2008 and this year was named Editor of the Year for Lifestyle Magazines.

Jeremy Lindley
Jeremy Lindley
Global Design Director, Diageo

Jeremy is responsible for design across drinks manufacturer Diageo’s current brands and new products worldwide. This portfolio includes some 40-plus brands, including iconic names like Johnnie Walker, Smirnoff, Talisker, Guinness and Baileys. Recent projects have included the redesign of key Johnnie Walker products Blue Label and Black Label; and the launch of The John Walker, a tribute to the founder of the brand retailing for over £2,500.

Jeremy is passionate about the way design can connect on an emotional level with consumers and about consistently delivering the highest standards of ideas and execution. He is also a Fellow of the Royal Society for the Arts and is active in a number of Design Industry bodies. 

Key dates for the Modern Craft Project

  • Entries open 26 September 2012
  • Entries close 31 December 2012
  • Shortlist announced [Note: Australia to confirm]
  • Voting begins [Note: Australia to confirm]
  • Voting closes [[Note: Australia to confirm]
  • Ketel One Bar Tour Exhibit runs [Note: Australia to confirm]
  • Legacy winning recipients announced [Note: Australia to confirm]
  • Global Modern Craft Directory launches [Note: Australia to confirm]


Read the Terms & Conditions