Introducing the Modern Craft Project
Traditional craftsmanship has always been about passing expertise and skills down to the next generation. But it is only when tradition meets inspiration that something truly new is born – like Ketel One vodka. The product of 300 years of family expertise and one individual’s creative vision, Ketel One is the embodiment of modern craft.
This is an idea that is very much part of the zeitgeist, and something we are celebrating through our first Modern Craft Project.
Partnering with global creative magazine Wallpaper*, we are on a quest to find contemporary craftsmen who bring traditional skills into the modern day. We are looking for modern craftsmen who want to take their work, their careers, themselves further. People keen to establish a legacy of their own.
Up for grabs is the chance to feature in a high-profile Modern Craft Exhibition and be included in a unique Modern Craft Directory – plus coverage in Wallpaper*, and the extraordinary levels of international exposure that go with it. We will also be helping selected craftsmen to take their work to the next level and to an even wider audience by giving them the chance to win a share of the Ketel One Legacy prize fund.
So what is next? Well, if you are a modern craftsperson and you would like to be involved, take a look at the entry page. For everyone and anyone else, keep an eye on the site for news and to discover the stories behind the people and the work.
Read the Ketel One Story
Discover how one man’s vision and craft turned 300 years of distilling tradition into a contemporary vodka enjoyed all over the world.See more >
Take a look at the extraordinary entries into our Modern Craft Project, and the stories behind them.See more >
A Modern Craftsman Defined
Is it the materials they use? Is it their skill? Is it their creative vision? Find out what we believe to be the essential qualities of a modern craftsman.See more >